Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send
customers frequest email communications of new products and updates on their portfolios.
They have noticed the messages and branding being sent varies greatly and would like to
create a bether customer experience.
What extension product should be considered to unify the messaging and branding of
these communications while still allowing personalization and timing of campaigns?

A.

Distributed Marketing

B.

Einstein Content Selection

C.

Marketing Cloud Connect

D.

Distributed Sending

Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow
the customers to manage their subscribers and have them updated Salesforce CRM using
Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2
answers)

A.

The OOTB Connector cannot update Salesforce Sale Cloud Directly

B.

Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder
would not update.

C.

The OOTB Preference Center does not support Person Account

D.

Multi-Org Connector does not support the OOTB Preference Center

Which method should they use to send the email from Marketing Cloud?

A.

Create a scheduled Automation with a Query Activity and a Send Email Activity

B.

Use Content Builder Send Flow to send the email to the Salesforce Campaign

C.

Create a Journey with a Salesforce Campaign entry source and an Email Activity

D.

Create a Journey with a Salesforce Data entry source and an Email Activity

A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?

A.

Use the standard report 'Subscribers Not Sent to'.

B.

Use an automation with Tracking Extract.

C.

Create an Analytics Builder Discover report.

D.

Query the _sent Data View for the contact's send status

A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers

A.

Use the Organization-Wide Email address.

B.

Use a custom Delivery Profile.

C.

Use a custom Send Classification.

D.

Use the Send From Record Owner option

A customer wants Sales Cloud users to create and send Marketing Cloud emails 
Which two recommendations should the consultant make? Choose 2 answers

A.

Each user should have a one-to-one relationship between the Marketing Cloud user and
the Sales Cloud user.

B.

The consultant should enable deep linking in the Marketing Cloud Connect
configuration.

C.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top
of the Role Hierarchy.

D.

The consultant should enable the Create Email feature on the user Profile in Sales
Cloud.

A customer team wants to retarget subscribers who click on links of key items promoted
across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master
subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to
possess?

A.

AMPscript

B.

SSJS

C.

SQL

D.

HTML

Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push,
and email. What would a consultant recommend?

A.

Contact History

B.

Send Logs

C.

Tracking Extracts

D.

_Send Data Views

An online retail customer needs daily promotional email content to generate with minimal
time spent on creation. Their service contract includes building a custom dynamic template
for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer's daily promotional email? Choose 3 answers

A.

How often will the layout of the content in a content area change?

B.

What is the maximum file size of the images being used?

C.

What From Name will be used for these emails?

D.

Will image URLs be available publicly?

E.

How often will email content be image-only with text overlaying images?

A customer wants to configure appointment reminders for patients in their clinic. The
reminder should be sent day before the appointment date at 10 a.m and the appointment
record should be updated in the patient was sent a reminder email.
What solution could be recommended?

A.

Create a journey with CRM data source triggered on the reminder data and use Journey
Builder activities to send a reminder and update the record in Synchronized Data
Extension

B.

Create a journey with CRM date based entry source, and use journey Builder activates
to send a reminder and update the record in CRM.

C.

Create a daily scheduled automation to refresh the audience, and use Automation
Studio activities to send a reminder with AMPscript in the message to update the record in
Synchronized Data Extension.

D.

Create a daily scheduled automation to refresh the audience, and use Data Extension
entry source for a journey with activates a reminder and updates the record in CRM.