A financial services customer wants to send email to customers who log in for the first on a
new IP. This message should be deployed as fast as possible due to its sensitive content.
The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A.

Inject the subscriber into a Journey.

B.

Use the Transactional Messaging API.

C.

Execute a Triggered Emails Interaction.

D.

Use a User-Initiated Emails Interaction.

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A.

The option to convert a qualified Lead to a Contact.

B.

Flexibility to wait based on duration or a specific time.

C.

Native execution of a Server-side JavaScript activity.

D.

The ability to send an email to a Salesforce audience.

A user receives a message stating that there is an error binding data bound member when
testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the
error message?
Choose 2 answers

A.

Select a source DE with a root relationship to the contact.

B.

Make sure the contact is above the High Water Mark on the source data.

C.

Import new subscribers to the All Subscribers table.

D.

Fire the event in both Automation Studio and the Entry Event.

A consultant wants to trigger an email whenever the status field on the Lead Object
changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

C.

Create the triggered send definition in the sales cloud

D.

Create the triggered send definition in the marketing cloud

E.

Put a SOAP API in place via the marketing cloud API

A large retail company has selected Marketing Cloud and has asked to be fully migrated
from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

A.

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

C.

IP ramp-up is important to establish a positive sender reputation.

D.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates?
(Choose 2 answers)

A.

Use different subject lines and send "win back" emails with exclusive offers.

B.

Send inactive subscribers different messaging at a different frequency.

C.

Increase volume of sending, trying new times and days of the week.

D.

Remove subscribers who have not opened emails in three months

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs
an alert if the file is not present on time. The file needs to be: Imported into a staging data
extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A.

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity
1 > SQL Query Activity 2

B.

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity
2

C.

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D.

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL
Query Activity 1

During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for
segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending
promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A.

A global unsubscribe

B.

An auto-exclusion list

C.

An auto-suppression list

D.

An exclusion list

A retail company does business in both the United States and Canada. They also have a
loyalty program in which a customer can enroll. The company will provide a pre-segmented
customer file, per campaign, which has a "Version" data field indicating the type of email
the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

A.

Will customers be able to sign up for the loyalty program at the store?

B.

Is the purpose of these emails for acquisition or retention or transactional?

C.

Will multiple languages be used, with a "From Name" lookup table needed?

D.

Will version values/meanings change, precluding reusable AMPscript?

A customer wants to automate the send of a monthly promotional email. The customer will
upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th
day of each month, expecting the email to be deployed upon completion of the import
activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will
provide the file on the Friday prior to the 15th and expect the promotional email to be sent
on that Friday.
Given the customer's requirements, which method should be used to automate their
monthly promotional email?

A.

Create a triggered automation that includes an import activity and triggered send.

B.

Create a scheduled daily automation that includes an import activity and user-initiated
send.

C.

Create a scheduled monthly automation that includes an import activity and triggered
send.

D.

Create a triggered automation that includes an import activity and user-initiated send