A small restaurant franchise wants to implement Marketing Cloud to support their franchise
owners. The corporate office the advertising copy and subscriber list. The owners of
franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A.

One parent business unit and a child business unit for franchise owners.

B.

One parent business unit and a child business unit for each franchise owners

C.

One business unit.

D.

A parent business unit for each franchise owner

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to
go along with their MC Instance. The MC instance has been live for a year now, where the
primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2
answers)

A.

Get existing records updated with new Keys sourced from Sales Cloud instance.

B.

Identify what key the customer wants and have the MC Contact model control it.

C.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email
Address.

D.

Purge the current records and carry on with new keys sourced from Sales Cloud.

As part of their brand guidelines, NTO uses a custom brand font for all print marketing
materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

A retail company’s database of record resides at a third-party company which also keeps
track of purchase history. Their database only updates once a day where new records can
be created and merged. The database uses the unique identifier “Customer ID”.
The company wants to send real-time Welcome emails to newly registered website users
who provide their email address in exchange for getting 10% off their first order, and
ensure this send is connected to “Customer ID” in the database.
Which three key issues should be addressed?
Choose 3 answers

A.

What publication lists will be used?

B.

Will the company need a custom preference center?

C.

How will Marketing Cloud and the database synchronize?

D.

Will new users have a “Customer ID”?

E.

What will be used as Subscriber Key?

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to
be sent on behalf of the subscriber's account representative without segmenting the
audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

A.

Pick "Choose from list," selecting the from name and from email values from the list of
account users.

B.

Utilize data extension AMPScript lookups to dynamically populate the from name and
from email values.

C.

Match the external keys of the sender profile and data extension containing account
representative details.

D.

Populate substitution strings in the sender profile for the profile attributes containing
from name and from email values.

Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark.

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

A start-up meal delivery company recently launched in Canada to great success.
Customers can order individual meal kits for up to six people or subscribe to a weekly meal
kit delivery. As a new company, resources are limited, but demand is taxing their manual
processes for sending out eCommerce messages, such as order confirmation and
subscription confirmations.What recommendation would provide a scalable solution for the start-up?

A.

A scheduled automation to send daily transactional messages.

B.

A file drop automation to send transactional messages.

C.

A manual email send for each transactional message.

D.

Triggered email sends to deliver transactional messages.

A customer is creating a re-engagement campaign. The Campaign only targets subscribers
who have had emails fail at send time due to held status within the last 60days. The goal is
to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A.

Use SQL Query and Import activities from Automation Studio to inject the subscribers
into a data extension used as an Entry Source by Journey Builder

B.

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to
inject the subscribers into a data extension used as an Entry Source by Journey Builder.

C.

use Data Extension Extract and Import activities from Automation Automation Studio to
inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

D.

Use SQL Query and File Transfer activities from Automation Automation Studio to inject
the subscribers into an API Event used as Entry Source by Journey Builder

What is a capability of the Import within Contact Builder? Choose 2 answers

A.

The data source can be a local file, data filter, or file on any FTP.

B.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C.

Like the Import Wizard, the Contact Builder import definition can be executed without
saving.

D.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an
API call with a Boolean field indicating whether the subscriber has activated their account.
The journey should send activation reminder emails 24 and 48 h after creating an account.
The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A.

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send
Email

B.

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send
Email

C.

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send
Email

D.

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send
Email