To what types of objects can you do a quick send in distributed marketing, Select multiple
A. Lead
B. Contact.
C. Person account, (opportunities, Quick send message records)
Explanation:
In Distributed Marketing, Quick Send can be used with the following types of objects:
A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A. hourly
B. daily
C. monthly
D. Biweekly
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
A. the inbox message is replaced for all user.
B. the inbox message is replaced only for users who do not exist:
C. inbox message Is replaced for users who read the first message.
D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Explanation:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
How frequently does Einstein Engagement Scoring updates to email?
A. Email daily
B. Mobile Weekly
C. Model Monthly
Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.
When are customers eligible to be send a message in STO(when customer will engage then its sent)
A. immediately when the STO activity arrives
B. Within the first minute of next hour.
C. with the next hour
D. At the hour user engages Within the next 24hours
Explanation:
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity’s processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
A. Orchestration
B. Data aggregation
C. Unified customer profile
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
What is prerequisite for email/web recommendations: select 2
A. collect tracking code
B. catalog
Explanation:
The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:
A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.
B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.
What user permission is required to configure SSO in social studio.
A. Super user
B. full user
C. custom user
D. limited user
Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
Where would you add a topic profile
A. Social studio automate
B. Admin settings
C. Workspace settings
D. Social studio engage
Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Sales cloud entry audience in journey builder
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Use an api to create record in sales cloud directly from the ecom site
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
Explanation:
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.
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