Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue?
A. The data extension is marked as Sendable
B. The data extension contains a Salesforce ID
C. The Data extension is marked as Sendable and Testable
D. The data extension is linked using the Contact Key
Explanation:
To resolve the issue of not being able to see the audience file in the data extension when scheduling the send, the admin should confirm that the data extension is marked as Sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. If the data extension is not marked as sendable, it will not appear as an option when selecting an audience for an email send. The other options are incorrect because:
The data extension contains a Salesforce ID. This is not a requirement for sending emails from a data extension. A Salesforce ID is only needed if NTO wants to use Marketing Cloud Connect to sync data between Marketing Cloud and Salesforce CRM.
The Data extension is marked as Sendable and Testable. This is not a valid option for marking a data extension. A data extension can only be marked as sendable or non-sendable; there is no testable option.
The data extension is linked using the Contact Key. This is not a requirement for sending emails from a data extension. The Contact Key is only needed if NTO wants to use Contact Builder to link data across different sources and channels.
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
A. Run a Bounce Email Report
B. Query the Bounce Data View
C. Query the Send Log
D. Run an Account Send Summary Report
Explanation:
To create a suppression list for hard-bounced email addresses, the Marketing Cloud admin should query the Bounce Data View. The Bounce Data View is a system data view that stores information about bounced emails, such as the subscriber key, email address, bounce category, bounce type, and bounce reason. The admin can use SQL queries to filter the records in the Bounce Data View based on the bounce category or type and create a suppression list from the results. The other options are incorrect because:
Run a Bounce Email Report. This is a standard report that shows the number and percentage of bounced emails by category and type for a specific time period or email job. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
Query the Send Log. The Send Log is a custom data extension that stores information about sent emails, such as the subscriber key, email name, subject line, send date, and any additional attributes. However, this data extension does not store information about bounced emails, which are needed to create a suppression list.
Run an Account Send Summary Report. This is a standard report that shows the summary of email sends across an account or a business unit for a specific time period. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this?
A. A Assign a role to the business unit
B. Set default permissions with the restrictions on the business unit
C. Apply a permission set to the business unit
D. Disable the permissions directly within the business unit
Explanation:
Assigning a role to the business unit allows the admin to apply specific permission restrictions to all users in that business unit. The role defines what users can access and do within Marketing Cloud. The other options are not valid ways to accomplish this requirement.
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
A. Google Analytics 360
B. Collect Tracking code
C. Collect Tracking code
D. Web & Mobile Analytics
Explanation:
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator. The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings. What action should correct the issue?
A. Apply the appropriate user mappings in the CRM configuration.
B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
C. Reset all user passwords to force new tokens
D. Apply the marketing Cloud for AppExchange User option as well
Explanation:
To correct the issue of insufficient user permissions, the admin should apply the Administrator and Marketing Cloud Administrator permission sets to the user. These permission sets grant access to the Marketing Cloud tab in Sales Cloud and allow the user to complete the integration. The Marketing Cloud for AppExchange Admin option is not enough to grant access to the Marketing Cloud tab
An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?
A. Data Extension
B. Publication List
C. Group
D. List
Explanation:
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
A. Send logging is enabled for the send
B. Correct Send Log template is selected
C. Send Logging is available for A/B tests
D. Data retention settings is specified
Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing
Explanation:
To view the test emails that have been sent from Email Studio, the Marketing Cloud admin can go to My Tracking > Test Send Emails3. This page shows the details of each test email, such as the subject line, sender name, recipient email, and status3. The other options are not relevant for viewing test emails.
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Deploy Multi-Org with a single Marketing Cloud Account
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters
Explanation:
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access?
A. Remove Marketing Cloud Viewer
B. Add Marketing Cloud Security Administrator
C. Remove Marketing Cloud Channel manager
D. Add Distributed Sending user
Explanation:
Removing Marketing Cloud Viewer role from the user would allow the analyst to import contact lists. The Marketing Cloud Viewer role is a read-only role that prevents users from performing any actions on data or content. The Marketing Cloud Channel Manager role already grants the user permission to import contact lists. The other options would not solve the problem or are unnecessary.
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