Marketing-Cloud-Account-Engagement-Consultant Exam Questions

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring. What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue

B. Automation rule and user group

C. Form completion action and user queue

D. Form completion action and user group

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning

B. Purchase separate Marketing Cloud Account Engagement accounts

C. Enable "Business Unit'connector setting

D. Use the Marketing Cloud Account Engagement Lightning App

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria. Which automation tool should be used?

A. Completion action

B. Dynamic list

C. Segmentation rule

D. Automation rule

Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails? Choose 2 answers

A. A green check mark next to the domain key policy

B. A green check mark next to the FBS registration ID

C. A green check mark next to the Salesforce Connected user

D. A green check mark next to the domain SPF record

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send an automated operational email to all prospects.

B. Send Engage emails to all prospect who are opted in.

C. Send a list email to all prospects who are opted in.

D. Send an operational email to all prospects.

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. All

B. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

C. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Segmentation Rule

B. Completion Action

C. Dynamic List

D. Automation Rule