Marketing-Cloud-Account-Engagement-Consultant Exam Questions

Select available Webinar Scoring Rules

A. Webinar Attended

B. Webinar Invited

C. Webinar Refusal

D. Webinar Registered

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B. First-party tracking is domain-based while third-party tracking is campaign-based.

C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D. First-party tracking does not use cookies, while third-party tracking does.

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly. What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin

B. Configure users > set up a user group > have nurture programs assign prospects to the user group

C. Configure users > set up a queue > have nurture programs assign prospects to the queue

D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

Which is true about Marketing Cloud Account Engagement API limits

A. No limits at all

B. All editions have 10 000 API limit

C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

B. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. Survey Monkey

B. Youtub

C. GoToWebinar

D. Olark

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects. What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain

B. To host all Marketing Cloud Account Engagement landing pages and forms on your website

C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D. All of the above

Select available Social Posting Connectors

A. Facebook

B. Twitter

C. Linkedln

D. Zone