Marketing-Cloud-Account-Engagement-Consultant Exam Questions

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Marketing Cloud Account Engagement Engagement Program

B. Salesforce Queue

C. Marketing Cloud Account Engagement Automation Rule

D. Marketing Cloud Account Engagement Static List

E. Marketing Cloud Account Engagement Marketing Campaign

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address. How should this be set up?

A. Configure Users > Send daily visitor activity emails by state

B. Configure Users > Send daily prospect activity emails by owner

C. Configure Users > Send Salesforce Engage report emails by team

D. Configure Users > Send starred prospect activity alerts by owner

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month

B. Monitor no of visitors, form conversion and email click-through rate reports month over month

C. Monitor no of prospects, social post enagements and paid search reports month over month

D. Monitor no of prospects, form submission and email open rate reports month over month

"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program. What is the best way to allow sales to accomplish this?

A. Add contacts to the program's Campaign as campaign members.

B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

C. Use the Add to List completion action on forms.

D. Use the Add to Nurture action on page layouts.

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement. What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

B. Manually create and map custom fields in Marketing Cloud Account Engagement.

C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

D. Enable custom field creation via the Salesforce Connector.

It is possible to assign certain Prospect to selected Scoring Category

A. True

B. False

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Start a company blog and promote a few high-quality pieces of content.

B. Post content from other websites on your own site.

C. Hire an agency to create content.

D. Focus on creating as much content as possible.

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it. What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured?

A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Kiosk/Data Entry Mode

B. ReCAPTCHA

C. "Not you?" Link

D. Progressive Profiling