Marketing-Cloud-Account-Engagement-Consultant Exam Questions

Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue

B. Notify account owner

C. Set profile

D. Increment prospect field value

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement. How could these requirements be met?

A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A. True

B. False

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear. What could be the issue?

A. The landing page on a browser with the cookies cleared was not tested.

B. The same layout template on both the form and the landing page was not used.

C. The %%content%% variable tag in the layout template code was missing.

D. The form HTML embed code in the layout template code was not used.

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

C. Create layout template and import HTML from the landing page URL

D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. Use Salesforce's value

B. Use Marketing Cloud Account Engagement's value

C. Use the most recently updated record

D. All of the above

How many Scoring Categories is it possible to create

A. 25

B. 100

C. 15

D. 50

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A. Campaign send limits

B. A link to Salesforce Engage training resources

C. A link to assign licenses and permission sets

D. A link to download Engage Alerts for Mac

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as a specific user.

B. Set the sender of the email as a custom CRM user.

C. Set the sender of the email as the account owner.

D. Set the sender of the email as the assigned owner.