Marketing-Cloud-Account-Engagement-Consultant Exam Questions

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Don't use false or misleading header information

B. Don't use deceptive subject lines

C. Identify the message as an ad

D. Tell recipients where you're located

E. Tell recipients how to opt out of receiving future email from you

F. Honor opt-out requests promptly

G. Monitor what others are doing on your behalf

Select available Webinar Connectors

A. Webex

B. WebinarJam

C. ReadyTalk

D. GoToWebinar

E. Demio

F. ClickMeeting

LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list. What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

A. Filter existing prospect records to see which custom fields have the most data.

B. Review existing forms and landing pages to understand what data needs to be collected.

C. Ask their accounting team to review and select the five most helpful fields.

D. Pull a report of the data they intend to use for segmentation purposes.

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content? Choose 3 answers

A. Landing Pages

B. Social Posts

C. Layout Templates

D. List Emails

E. Content Files

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content. What two options could be implemented to prevent empty field values from appearing in the email? Choose 2 answers

A. Define default mail merge values for fields

B. Use HML conditional logic statements

C. Use HML merge field modifiers

D. Define page actions to replace field values

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails

B. Create a list using a segmentation rule, then use completion actions on a form for the actions

C. Create a static list to segment the prospects, and then schedule email list sends with completion actions

D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a form with a Completion Action to send a pricing sheet.

B. Create a Dynamic List based on page view to segment automatically

C. Create a special campaign to track pricing page views.

D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

B. Run an automation rule based on the Marketing Cloud Account Engagement campaign

C. Look for the original list based on the Marketing Cloud Account Engagement campaign

D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU. Which two reasons could explain why this happened? Choose 2 answers

A. The leads have been reassigned to a user who does not exist in that BU.

B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.