Marketing-Cloud-Account-Engagement-Consultant Exam Questions

It is recommended that Email Preference Center should use more than one page level depth

A. True

B. False

LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails. What can they consider doing to accomplish this goal?

A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

B. Create a custom email preference center page.

C. Minimize public lists used in marketing emails.

D. Remove the global opt out link from marketing emails.

Can Marketing both Import and Export Prospects?

A. True

B. False

Monthly cost of Salesforce Engage is

A. 50$

B. 100$

C. It's always free

D. 15$

What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them

B. Completion actions only execute for prospects. They will not affect visitors.

C. Completion actions can be criteria based.

D. Completion actions will not execute for image files.

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads. How should this goal be achieved in Marketing Cloud Account Engagement?

A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Send using the form's completion actions.

B. Send using an automation rule

C. Use a dynamic list to use as a recipient list on an email send.

D. Send using a segmentation rule.

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Salesforce User Sync and Campaign Influence

C. Connected Campaigns and Engagement Studio

D. Campaign Influence and Marketing Data Sharing

What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Geolocation

B. Lookup Relationship

C. Date/Time

D. Time

E. Text Area (Rich)

F. Date/Time

G. Formula

It is possible for prospect to have less than 0 score

A. True

B. False