Marketing-Cloud-Account-Engagement-Consultant Exam Questions

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified. What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a lead queue when the qualification criteria is met.

B. Create a completion action to assign to a group when the prospect reaches a score of 100.

C. Create an automation rule to assign to a group when the qualification criteria is met.

D. Create a completion action to assign to a lead queue when a high-value form is submitted.

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True

B. False

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS. How should a consultant recommend setting this up?

A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

D. Create both a landing page and form using the enhanced landing page experience.

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country. What could LenoxSoft marketers create for each region to meet this requirement?

A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content

B. Send five emails exactly seven days apart, without any following steps

C. Send emails using dynamic content based on prospect account fields

D. Send highly targeted content first, followed by less targeted content

What is true about Dynamic Content? [Choose three answers]

A. You can add up to 25 variations of content

B. You can base variations on Scoring Categories

C. You can add dynamic content to web pages

D. You can use dynamic content in subject lines

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets. What should be implemented to meet this requirement?

A. IP allowlist

B. Tracker domain

C. Custom redirects

D. Page actions

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use individual email test

B. Use multivariate test & Review email preview

C. Use rendering test and send to Test List

D. Use A/B test

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Develop dynamic content based on lead fields.

B. Convert all existing leads into contacts to tie to accounts.

C. Identify attributes of the key accounts they want to target.

D. Create all contacts as campaign members in one campaign.