LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer"). What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?
A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
B. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
There is Custom Field Type in Marketing Cloud Account Engagement called Date
A. True
B. False
Which is true about Visitor Filters?
A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
B. You can the filter by IP
C. You can filter by a hostname
D. You can filter by a hostname wildcard
E. You can't filter your own company IP
There is Custom Field Type in Marketing Cloud Account Engagement called Phone
A. True
B. False
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
A. Create a test list of approved users to use in the testing tab of the email now.
B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
D. Create a static list of approved users to use as the recipient list in the sending tab.
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
A. Automation rule and completion action
B. Dynamic list and automation rule
C. Completion action and dynamic list
D. Segmentation rule and completion action
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
A. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A. What action should they take to successfully complete the migration?
A. Include prospect activity history from Account B in their prospect import if they want to retain it.
B. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C. Export existing custom field mappings to import desired fields into Account A.
D. Manually rebuild any automations built in Account B in Account A.
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program. How would user A accomplish this?
A. Instruct the user in the European BU to take a screenshot and email it to them to review.
B. Use the BU switcher in the North America BU to switch to Europe.
C. Create a custom user role in the European BU with access to the folder the program is in.
D. Log out of the North American BU and log into the European BU to review the program.
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