Customer-Data-Platform Exam Questions

Where does Data Specialist enable value suggestion on an attribute for segmentation?

A. Segment Setup

B. Data Mapping (accurate)

C. Data Modeling

D. Data Stream Setup (it can be also answer. HELP doc )

Where do calculated insights appear in the segmentation attribute library?

A. They always appear in Direct Attributes

B. They always appear in Related Attributes

C. They appear under the objects that were used to create them

D. They appear under Profile type objects

Which data type is collected by a company that does not have any direct relationship with the customer?

A. Partner data

B. First party data

C. Second party data

D. Third party data

How does a CDP help reduce advertising costs?

A. By targeting customers efficiently in their preferred channel

B. By reducing the manual process from media buying

C. By increasing the transparency of media spend

D. By helping marketers understand the price of media

Which two files are created in Cloud Storage bucket after segment is published?

A. File with the security credentials

B. File containing calculated insights

C. File containing segment definition

D. File containing segment members with additional attributes

What result will a segmentation filtering on City | Is Equal To | ‘San José’ return?

A. Values containing San José’, San Jose only

B. Values containing San Jose’, san jose only

C. Values containing San José’, San Jose, san josé, san jose

D. Values containing San José’, san josé only

Which types of data can be ingested from Interaction studio?

A. Sales data

B. Segment membership

C. Behavioral Events

D. User profile

How does Identity Resolution select attributes for Unified individuals when there is ---attribute----(Choose 1)

A. Leverage Match Rules

B. Leverage Reconciliation Rules

C. Create additional Rule Sets

D. Create additional Contact Points

Which two interaction studio features are updated with activation from salesforce CDP?

A. Segments

B. Promotions

C. Profile attributes

D. Event data

What data model object category can a marketer create segments on?

A. Unified Individual Only

B. Engagement

C. Profile

D. Other