Customer-Data-Platform Exam Questions

Which 2 characteristics describe the CIM (Cloud Information Model)?

A. Product sold by salesforce

B. Conceptual model

C. Statistical model

D. Canonical model

Consolidation Rate

A. 1 - (Total Unified Profiles/ DSO profile)

B. 1 - (Total Unified Profiles/ DMO profile)

C. 1 - (Total Unified Profiles/ Data Stream profile)

What is a key driver of value for Salesforce CDP?

A. The ability to enable integrations via api’sbetween different systems within an organization

B. The ability to sell customer data

C. The ability to merge customer information from various systems to create a single view of the customer

D. The ability to enable seamless customer transactions

Which two dependences can prevent a Data Streamfor being deleted?

A. A data stream attribute is used inSegmentation

B. A data stream attribute is used in Calculated Insight

C. A data stream attribute is mapped to a Data Model object

D. A data stream attribute is used in Activation

What is the relationship between Individual and Contact Point Objects?

A. 1:1

B. 1: Many

C. Many: Many

D. None of the above

In which two ways can a marketer include campaign name from an external system into the segment?

A. Include campaign code in segment name

B. Include campaign code in activation name

C. Include campaign code in activation description

D. Include campaign code in filename specification

How can a marketer change attribute names to match personalization in an Activation Target?

A. Update field names in data model

B. Set preferred attribute names when configuring activationtarget

C. Update attributes names in the data stream configuration

D. Set preferred attribute names when configuring activation

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

A. Calculated Insights

B. Formula Field insights

C. Streaming Insights

D. Einstein Insights

What is the process of merging,cleaning and deduplicating data to a single ID mapped back to a person?

A. Data Visualization

B. Data Unification

C. Data Cleansing

D. Data Mining

WhichCDP permission set manages the overall segmentation strategy and identifies the target campaigns?

A. Marketing specialist

B. IT manager

C. Marketing manager

D. Data Aware Specialist