Customer-Data-Platform Exam Questions

Which two interaction studio featuresare updated with activation from salesforce CDP?

A. Segments

B. Promotions

C. Profile attributes

D. Event data

Which data model in Salesforce CDP defines interactions with a Party?

A. Sales order

B. Engagement

C. Transaction

D. Individual

Which feature determines the attribute value inthe file when activating on the Unified Individual?

A. Einstein Activation

B. Reconciliation Rules

C. DataStream Sequence

D. Random Selection

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)

A. Containers

B. Database Expression Operators

C. Attribute Library

D. Streaming Insights

How many calculated insights can be created pertenant?

A. 5

B. 10

C. 50

D. 100

When setting up the data source object or schema for data ingestion what are the three options availablein CDP?

A. Other Data

B. Engagement Data

C. Order Data

D. Profile Data

E. Event Data

How can Customer Data Platform help marketers?

A. Create a first-party data strategy that is not dependent on third party data

B. Ingest and unify data from anywhere to reconcile customer identity

C. Create cross channel marketingmessages across Email, SMS, Push and other channel

D. Manage social media data including interactions across all major social platforms

Which two options are available for setting up a publishing schedule in segmentation?

A. Data Stream schedule

B. Manual

C. Automated every 12 or 24 hours

D. Einstein Insights

What is the differentbetween direct & related attributes?

A. Direct attributes have one to one relationship while Related attributes are one to many relationships

B. Direct attributes have one to many relationships while Related attributes are one to one relationship

C. Direct Attributes are Text based only and Related Attributes are Date and Number based

D. Direct attributes are attributes on the individual and related attributes are attributes on the unified individual