Customer-Data-Platform Exam Questions

What is a Customer Data Platform?

A. A platform where end users can see datacollected about themselves

B. Aplatform to buy and sell advertising data

C. A social media platform

D. A platform that collects and stores data about customers

Options to load company's external customer management data in nearly real time

A. CRM connector

B. Bulk load through S3 bucket

C. Ingestion API

D. MuleSoft Connector

E. Custom Connector

F. B, C

What are the two steps of data setupprocess in Salesforce CDP?

A. Mapingested data to existing ingested data objects

B. Map ingested data to the Data Model

C. Establish a connection with the source data via Rest API

D. Preserve data with ingestion to data lake

When using the Cloud Storage data stream ingestion where doesSalesforce CDP ingest from?

A. Customer provided S3 bucket

B. Salesforce provided S3 bucket

C. Salesforce Information Model

D. Any external cloud storage with a restful API

What are two root causes to why companies face fragmented data issues ?

A. Department silos

B. Employees working from home

C. Misaligned business goals

D. No eCommerce websites

How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?

A. Using the consent API

B. Using a dedicated field in data stream

C. Using a dedicated data stream

D. Using Data Explorer

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

A. CDP does not mergesource records but instead creates a unified records that links all source records

B. The unified individual ID is refreshed after each resolution and it can change over a period of time.

C. CDP only lets you create one identity resolution ruleset

D. Fuzzyvalue used to match source profiles are stored in unified profile

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

A. Partner Data

B. Second Party Data

C. First Party Data

D. Third Party Data

What is the maximum number of filter criteria a segment can have?

A. 10

B. 50

C. 500

D. 99

What does the ignore empty value option do in Identity Resolution?

A. Ignores empty reconciliation rules

B. Replaces the value with a null

C. Ignores empty fields when running reconciliation

D. Modified the valuein the field with a predefined value