At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching. What is the reason why marker choice is important?
A. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.
B. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.
C. They enable stakeholders to focus on generating ideas rather than detailing UI.
Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop"?
A. Issues to act on, influence, or monitor
B. Issues to stop, start, or continue
C. Issues to accept, object., or withhold
A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?
A. Purchase carbon offsets for energy used in manufacturing.
B. Source cheaper, locally-grown raw materials.
C. Extend customer journey maps to pre and post purchase.
Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?
A. Phases of feature development
B. Instrumentation and POC prototypes
C. Effort sizing and user story points
A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives. Which alignment and accountability document should be used after this workshop to bring the plan to reality?
A. V2MOM
B. RACI
C. UX vision
A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design What should be their approach in terms of bringing skills and talent?
A. Define additional leads for each functional area.
B. Staff heavily from the development phase until the go to market phase.
C. Bring in team members with strong problem solving skills.
While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment. Which values-based design principle should be used to reinforce this feedback?
A. Create products from recycled materials.
B. Use energy from renewable resources.
C. Focus on creating enduring advantage
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product. What should a strategy designer recommend to help create alignment between the team?
A. Share stories from customer reach to create a common understanding of challenges.
B. Create a prioritized product roadmap to ensure future releases address known challenges.
C. Define acceptance criteria and acceptance testing to validate intended outcomes.
A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?" Which metrics should be used to measure the success of the initiative7
A. New user activations and connected weight sales
B. Increase in user referrals and net promoter score (NPS) rating
C. Increase in new user activity and connected weight utilization
The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution. Which three main areas should be focused on to assess feasibility?
A. User desirability, company viability, and deployment stability
B. Distribution channels, capabilities, and potential partners
C. Business ROI, data analytics, and customer engagement
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