Cloud Kicks' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually Which technique should the designer use to ensure the audience remains engaged?
A. Turn the camera off so the audience can focus on the sides presented
B. Unsure half of the meeting time is dedicated to answering questions.
C. Ask open ended questions to the audience to maintain their involvement.
Explanation:
The technique that the designer should use to ensure the audience remains engaged is to ask open-ended questions to the audience to maintain their involvement. Open-ended questions are questions that require more than a yes or no answer, and invite the audience to share their thoughts, opinions, or feedback. Asking open-ended questions can help the designer capture the audience’s attention, interest, and curiosity, as well as encourage interaction and dialogue. Turning the camera off may reduce the visual connection and rapport with the audience. Dedicating half of the meeting time to answering questions may not be enough to keep the audience engaged throughout the presentation.
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?
A. Test-driven development
B. Product value proposition
C. Digital marketing plan
Explanation:
A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-product-value-proposition
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities. Which question should the team use to prioritize insights?
A. How will this improve the customer experience?
B. Is our technology capable of supporting this need?
C. What will bring in the most revenue?
Explanation:
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.
An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?
A. Financial
B. MuleSoft
C. Services Cloud
Explanation:
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its market wants and needs to create compelling customer experience. CK's strategy designer recommends utilizing the Jobs to Be Gone framework. What are the core principles of the Jobs to Be Gone framework?
A. Customer-centric, Effective Communication, Organizational Strategy, Success Criteria
B. Customer-centric, Values driven, Flexible, Revenue focused
C. Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes
Explanation:
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer’s specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer’s needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
A project team at Cloud Kicks is under pressure to solve customer supply chain issues across multiple locations. The strategy designer proposes they do some analogous research. What should the team look to study?
A. An organization outside of their industry that has solved unique but similar problems
B. A creative setting outside of their office that provides more inspiration and activity
C. complex system that their customers have experienced navigating successfully.
Explanation:
Analogous research involves looking at solutions in different contexts or industries to solve similar problems. For supply chain issues, studying how an unrelated industry overcame comparable challenges can provide fresh insights and innovative approaches, offering new perspectives on problem-solving.
Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer's support?
A. Persuade the developer's boss and product manager to lend their support to the project, and the developer will likely come around.
B. Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.
C. Create a persuasive story about the concept focusing on what the developer cares about and using their language.
Explanation:
To gain the developer's support, crafting a compelling narrative that resonates with their values and concerns is effective. This approach involves presenting the concept in a way that aligns with the developer's interests and technical perspective, facilitating understanding and buy-in.
The team at Cloud Kicks is spending too much time curating dashboards of the company's sales pipeline for multiple different levels of leadership, who are interested in different views of the same data. What should the strategy designer recommend to help the team efficiently share the right data?
A. Develop reports in Sales Cloud.
B. Provide Kanban view in Revenue Cloud
C. Create dashboards in Tableau.
Explanation:
The best recommendation to help the team efficiently share the right data is to create dashboards in Tableau, as this allows them to visualize and analyze data from different sources, customize and filter views, and share insights with different audiences. Developing reports in Sales Cloud or providing Kanban view in Revenue Cloud may not offer the same level of flexibility and functionality as Tableau.
A project team at Cloud Kicks have this challenge statement: How might we increase the adaptability? What information is missing that belongs for well written challenge statement?
A. The hypothesis of the solution
B. The persona being designed for
C. The desired outcome
Explanation:
The information that is missing from this challenge statement is the desired outcome. A well-written challenge statement should include three elements: who (the persona being designed for), what (the need or problem to be solved), and why (the desired outcome or benefit). For example, a better challenge statement could be: How might we increase the adaptability of our sales team to generate more revenue in a changing market? The hypothesis of the solution is not part of the challenge statement, as it is a proposed answer that needs to be tested and validated.
Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device.
What should the strategy designer do to engage with internal stakeholders invested in the project?
A. Assign specific tasks to each stakeholder so they each add something important to the project,
B. Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.
C. Align stakeholders on what success for the looks like and throughout the project,
Explanation:
Ensuring all stakeholders have a unified vision of success is crucial for maintaining project alignment and momentum. Regular involvement and clear communication about project goals and progress help keep stakeholders engaged and supportive, fostering a collaborative environment.
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