A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used

A.

AMPScript a single LookupOrderRows function

B.

Dynamic content via the Dynamic content wizard

C.

Server side JavaScript a single LookupOrderedRows function

D.

AMPScript a single lookup function

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

A.

High Watermark if journey builder

B.

Preference center is too strict

C.

Deliverability issues on account

D.

Email frequency too high

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

A.

Publication Lists

B.

Subscriber Keys

C.

Profile Center

D.

Send Logging

Tracking Alias question:

A.

Same URL

B.

Email Conversion Tracking

C.

Can be found in some reports

D.

Differentiate clicking email

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed ?

A.

AMPScript

B.

HTML

C.

CSS

D.

SQL

Which three statements about Send Log Data is correct?

A.

Uses Measures, filters and programs

B.

Accessed using query

C.

Can be viewed in standard report

D.

Can be stored for periods of time

E.

Added to a standard view

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

C.

Create the triggered send definition in the sales cloud

D.

Create the triggered send definition in the marketing cloud

E.

Put a SOAP API in place via the marketing cloud API

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

A.

Engagement metrics will be passed into Marketing Cloud.

B.

They will need to integrate with the Marketing Cloud SOAP API.

C.

Unsubscribes should be synchronized between senders.

D.

The third-party send list should be pulled from the CMS

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

A.

Will customers be able to sign up for the loyalty program at the store?

B.

Is the purpose of these emails for acquisition or retention or transactional?

C.

 Will multiple languages be used, with a "From Name" lookup table needed?

D.

Will version values/meanings change, precluding reusable AMPscript?

An existing triggered send needs to be updated with new content
Select the correct sequence
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
Question #:42
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

A.

Profile attributes

B.

Preference attributes

C.

Publication Lists

D.

Preference Lists