Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

A.

Analyst

B.

Data Manager

C.

Administrator

D.

Content Creator

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

A.

They can contain only one data extension.

B.

They can be created by templates to accomplish certain tasks.

C.

They link data extensions to other data extensions or contacts.

D.

They replicate the structure from the external system data into templates.

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A.

Suppression list

B.

Data Filter

C.

Triggered Send

D.

Template-based emails

E.

Automation Studio

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

A.

Supplemental data for an interaction in Journey Builder.

B.

Database of record other than All Subscribers.

C.

One-to- Many Relationship to the Contact Record.

D.

Data for both Email and MobileConnect sends.

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition
Which option should be in this scenario?

A.

Personalization strings

B.

AMPscript

C.

SQL Query

D.

Guide Template Language

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A.

AMPscript

B.

SSJS

C.

SQL

D.

HTML

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A.

Data extensions allow for add/update Import activity.

B.

Data extensions can store HTML code as an attribute.

C.

Data extensions support Customer ID to be used as Subscriber Key.

D.

Data extensions are necessary for Contact Builder

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

A.

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C.

Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

E.

Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation
Choose 2 answers

A.

The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

B.

The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
pany.

C.

The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

D.

The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

E.

The email headers for EO will still reflect the private domain for NTO since that is the parent com