A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers

A.

Use the Organization-Wide Email address.

B.

Use a custom Delivery Profile.

C.

Use a custom Send Classification.

D.

Use the Send From Record Owner option

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

A.

How often will the layout of the content in a content area change?

B.

What is the maximum file size of the images being used?

C.

What From Name will be used for these emails?

D.

Will image URLs be available publicly?

E.

How often will email content be image-only with text overlaying images?

How do you use data designer to link the web analytics data to your subscriber data?
Use a marketing cloud data extension
Question #:5
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

A.

Increase volume of emails to a wider audience

B.

Increase the use of dynamic content in emails

C.

Adopt a Cart Abandonment Email Campaign

D.

Introduce more identity verification steps in check out process

A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A.

Import the file to a data extension, using the 'add and update' method.

B.

Import the file to a list, using the 'update only' method.

C.

Import the file to a list, using the 'add and update' method.

D.

Import the file to a data extension, using the 'overwrite' method.

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?

A.

Check the Scope by User box in Marketing Cloud.

B.

Create a User in Sales Cloud with a System Administrator Profile.

C.

Ensure that the User has the correct profile in Marketing Cloud.

D.

Ensure that the User is assigned as System Administrator in Sales Cloud.

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

A.

Marketing Channel Manager Role

B.

Regional or Local Administrator Role

C.

Marketing Cloud Administrator Role

D.

Email marketing manager role

The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A.

Report activity that generates recent send summary report -> Report delivered directly to FTP

B.

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

C.

Extract activity of tracking extracts that combines data into required file -> Transfer activity

D.

Extract activity of data view tables -> Query activity to create the required file -> Transfer activityC

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A.

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.

Share Sales Cloud user licenses across Marketing Cloud users

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

A.

Last purchase date

B.

Products purchased from a competitor

C.

Number of items per order

D.

Channel preference of customers