A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited.
They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers
A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
B. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams arecalling customers more efficiently
C. Implement a mobile app so that customers can more easily purchase products to drive higher sales
D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising andmarketing campaigns
E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
Explanation: These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-conceptof Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data.
Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the Marketing Cloud account. NTO aims for a personalization of the customer journey with up- to-date Information and using dynamic content from multiple sources.
How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?
A. Utilize Synchronized Data Sources within Marketing Cloud.
B. Implement a custom integration between Marketing Cloud and the Customer Success Platform.
C. Install and configure Distributed Marketing to make content accessible.
D. Use Marketing Cloud Connect to fetch the expecteddata using APIs at send time.
Explanation: Synchronized Data Sources are a feature that allows accessing and integrating data from Sales Cloud or Service Cloud into Marketing Cloud for use in marketing activities. Synchronized Data Sources can help automate the data synchronization process and ensure that data is consistent and up-to-date across different Salesforce platforms. To ensure the expected data is available within Marketing Cloud, a Solution Architect should utilize Synchronized Data Sources within Marketing Cloud.
Given that a company wants the purchase data from B2C Commerce In Sales Cloud, what standard objects from Sales Cloud should a SolutionArchitect map to B2C Commerce objects?
A. Individual, Opportunity, Purchase
B. Profile, Order, Opportunity
C. Account, Order, Pricebook
D. Contact, Order, Product
Explanation: Contact, Order, and Product are the standard objects from Sales Cloud that a Solution Architect should map to B2C Commerce objects. Contact represents a person who is a customer or a potential customer of the company. Order represents an order placed by a customer for one or more products. Product represents an item or service that the company sells. These objects can be mapped to B2C Commerce objects such as Customer, Order, and Product using the B2C Commerce APIs or the Commerce Cloud Connector.
A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business units. The client wants to understand the environment, development, and automation deployment strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session? Choose 2 answers
A. Run load testingin B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud
B. Use Marketing Cloud business units as testing environments
C. Use a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit
D. Use a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox
Explanation:
Option A is correct because running load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud is a recommended practice to ensure that the multi-cloud solution can handle the expected traffic and transactions without compromising performance or functionality.
Option C is correct because using a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit is a recommended practice to enable data synchronization and integration between the clouds without duplicating data or creating conflicts.
Option B is incorrect because using Marketing Cloud business units as testing environments is not a recommended practice, as it may cause data quality issues, security risks, and configuration challenges. Marketing Cloud business units should be used for segmentation and personalization purposes, not for testing or development.
Option D is incorrect because using a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox is not a valid statement, as partial copy sandboxes have the same performance characteristics as developer pro sandboxes and normal sandboxes. The main difference between partial copy sandboxes and other types of sandboxes is the amount of data they can store.
Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers
A. Accessing external data using workflows and triggers
B. Need access to all external data in near real-time
C. Integrating external data without writing custom code
D. The external data is changing frequently
E. Need real-time access to a small fraction of external data
Explanation: Salesforce Connect is a feature that allows accessing and integrating external data from various sources without copying or storing it in Salesforce. Salesforce Connect uses external objects and external data sources to create a virtual data model that can be used in Salesforce applications and tools. The justifications for using Salesforce Connect in this solution are:
Need access to all external data in near real-time. Salesforce Connect allows accessing external data from ERP or other systems in near real-time, without any delays or synchronization issues. This ensures that the data is always up-to-date and consistent across systems.
The external data is changing frequently. SalesforceConnect allows reflecting any changes or updates made to the external data in ERP or other systems immediately in Salesforce, without requiring any manual intervention or batch processes. This ensures that the data is always accurate and reliable across systems.
Need real-time access to a small fraction of external data. Salesforce Connect allows accessing only a small fraction of external data that is relevant and needed for a specific use case, such as displaying customer order history or details. This reduces network overhead and improves performance.
Option A is incorrect because accessing external data using workflows and triggers is not possible or supported with Salesforce Connect. Option C is incorrect because integrating external data without writing custom code is not a justification for using Salesforce Connect, as it may require some custom code or configuration depending on the data source and use case.
A company Is implementing B2C Commerce, Service Cloud, and MarketingCloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers
A. Use email addresses, SMS, or other channel addresses as the contact key {subscriberkey) in Marketing Cloud
B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
C. Set tracking site preference for each storefront
D. Set tracking site preference for each storefront
Explanation: B. Using a Salesforce record ID as a single unique identifier to apply across channels and clouds can help ensure GDPR compliance by enabling data portability, deletion, and anonymization across systems. This can also reduce data duplication and improve data quality. D. Setting field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud can help ensure GDPR compliance by protecting sensitive data from unauthorized access or disclosure. This can also help meet the requirements of data minimization and pseudonymization.
Northern Trail Outfitters (NTO) wants to use Salesforce as a front end for creating accounts using the lead-to-opportunity process. When an opportunity is closed or won, an order must be created in the ERP, which manages orders. The organization has an Enterprise Service
Bus (ESB) that supports the CometD protocol.
Which two integration approaches or steps should a Solution Architect recommend for this
scenario?
Choose 2 answers
A. Define anew platform event in Salesforce and then create a Process Builder process to publish a platform event when the opportunity status changes to Closed-Won.
B. Enable ESB to publish to the platform event using the CometD protocol and notify the back-end ERPsystem to create the order synchronously.
C. Define a new platform event in the back-end system for the order details and then create a Process Builder process to initiate the platform event when the opportunity status changes to Closed-Won.
D. Enable ESBto subscribe to the platform event using the CometD protocol and notify the back-end ERP system to create the order asynchronously.
Explanation:
A is correct because defining a new platform event in Salesforce and publishing it with Process Builder when the opportunity status changes to Closed-Won is a valid way to trigger an integration with the ESB using the CometD protocol.
D is correct because enabling ESB to subscribe to the platform event using the CometD protocol and notifying the back-end ERP system to create the order asynchronously is a valid way to handle the integration with the ERP system using a publish-subscribe model.
B is incorrect because publishing to a platform event using the CometD protocol requires an Apex trigger, not a Process Builder process. Also, creating the order synchronously would not be advisable as it would introduce latency and dependency on the ERP system’s availability.
C is incorrect because defining a new platform event in the back-end system for the order details would not be possible as platform events are Salesforce-specific objects that can only be defined within Salesforce.
An existing Salesforce customer has B2C Commerce, Service Cloud, and Marketing Cloud, but none of their customer data is integrated. Marketing Cloud has around 2 million subscribers using email address as the subscriber key, B2C Commerce has 750,000 registered customers, and Service Cloud only has records for about 50.000 customers who have previously created support cases or contacted customer service.
What is the optimum sequence of events a Solution Architect should follow when integrating customer data across these systems?
A. Marketing Cloud Subscriber Key Migration, Load Marketing Cloud Subscribers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Load B2C Commerce customers into Service Cloud, Enable Marketing Cloud Connect
B. Load B2C Commerce customers into Service Cloud, Load Marketing Cloud Subscribers Into Service Cloud, LoadService Cloud Contact IDs into Marketing Cloud, Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect
C. Load B2C Commerce customers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Marketing Cloud Subscriber KeyMigration, Load Marketing Cloud Subscribers into Service Cloud, Enable Marketing Cloud Connect
D. Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect, Load Marketing Cloud Subscribers into Service Cloud, Load Service Cloud Contact IDsinto Marketing Cloud, Load B2C Commerce customers into Service Cloud
Explanation: This sequence of events ensures that all customer data is integrated across the systems and that Marketing Cloud uses Service Cloud Contact IDs as the subscriber key. This allows for a consistent and unified view of the customer across the Salesforce products.
A company wants to use the Salesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.
What is an example artifact that can be used to ensure the company understands the systems involved in the solution'
A. Journey map
B. Product backlog
C. Reference architecture
D. Storefront wireframes
Explanation: This answer is correct because a reference architecture is an example artifact that can be used to ensure the company understands the systems involved in the solution. A reference architecture provides a high-level overview of the components, integrations, and interactions of the solution, which can help the company visualize how the solution will work and what systems are required.
Northern Trail Outfitters (NTO) wants to upgrade its customer service by providing the opportunity for customers to engage using social messaging channels such as Facebook, WhatsApp, and SMS to resolve issues and ask questions. They already use Marketing Cloud Mobile Connect and Social Studio. Along side these, the Solution Architect also recommends implementing Digital Engagement features in Service Cloud.
Which two reasons should a Solution Architect use to justify those recommendations?
Choose 2 answers
A. Mobile Connect lacks integration with the service agent console without Digital Engagement
B. Mobile Connect only supports outbound messaging in selected countries
C. Social Studio does not support 1:1 messaging on the apps listed in the scenario
D. Social Studio is limited to listening to social channel and not responding
Explanation: Digital Engagement is a set of features in Service Cloud that enables agents to communicate with customers using social messaging channels such as Facebook, WhatsApp, and SMS. To justify the recommendation of implementing Digital Engagement, a Solution Architect can use the following reasons:
Mobile Connect lacks integration with the service agent console without Digital Engagement. Mobile Connect is a feature in Marketing Cloud that allows sending and receiving SMS messages. However, without Digital Engagement, Mobile Connect messages cannot be handled by Service Cloud agentsin the service console or omnichannel routing.
Social Studio does not support 1:1 messaging on the apps listed in the scenario. Social Studio is a feature in Marketing Cloud that allows listening and engaging with customers on social media platforms. However, Social Studio does not support direct messaging on Facebook or WhatsApp, which are popular social messaging channels.
Option B is incorrect because Mobile Connect supports outbound messaging in more than 200 countries. Option D is incorrect because Social Studio can respond to public posts or comments on social media platforms.
| Page 7 out of 16 Pages |
| Previous |
Copyright © - All Rights Reserved