Aretail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration.
Once the coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.
Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?
Choose2 answers
A. Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.
B. Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.
C. After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.
D. After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.
Explanation:
A. A service definition in B2C Commerce is a configuration that defines how B2C Commerce communicates with an external system, such as Marketing Cloud. By creating a service definition that points to Marketing Cloud’s REST API, the company can enable B2C Commerce to call Marketing Cloud’s endpoints for various purposes, such as triggering journeys or updating contact data.
D. After purchase, the company can use the B2C Commerce service definition to send redemption data to Marketing Cloud using the REST API. This data can include the coupon code, the journey ID, and the contact key.
MarketingCloud can use this data to update the contact’s journey status and stop sending reminder emails.
Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health datafrom the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.
What is a next step a Solution Architect should suggest to provideUC the kind of understanding they are looking for"?
Choose 1 answers
A. Run a Journey Mapping Workshop to understand the users' interactions with the system
B. Does the team need front-end development capabilities?
C. Run a Consequence Scanning Workshop tounderstand the impact of the work
D. Run a Requirements Gathering Workshop to start creating the build requirements
E. Speak with a Legal Expert in regards to HIPPA and PHI Data
Explanation: This answer is correct because it is a next step that a Solution Architect should suggest to provide UC the kind of understanding they are looking for regarding how to manage or work with health related data while still keeping their users trust. A Consequence Scanning Workshop is a method that helps identify potential positive and negative consequences of a product or service on people, society, and environment. It can help UC anticipate the impact of their work on their users’ trust and privacy, and design solutions that mitigate risks and maximize benefits.
A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.
Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?
Choose 3 answers
A. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
B. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
C. Default user is required for anonymous storefront shoppers.
D. The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.
E. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.
Explanation: The Order on Behalf of functionality allows Service Cloud agents to create orders for customers on the B2C Commerce storefront. To enable this functionality, the following design and architecture considerations should be followed:
Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions. These permissions are required for the Service Cloud Connector user in B2CCommerce to perform the Order on Behalf of actions.
The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default. If the customers using the storefront are household accounts, additional customization is required to map the household account ID to the B2C Commerce customer ID.
Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights. Agents need to have both Service Cloud and B2C Commerce user accounts with the appropriate roles and permissions to access the Order on Behalf of feature.
Option C is incorrect because a default user is not required for anonymous storefront shoppers. Option D is incorrect because the REST calls between B2C Commerce and ServiceCloud do count towards API governor limits.
A company uses PersonAccounts to store customer information in Sales Cloud and now wants to map its customer records in Marketing Cloud.
What should a Solution Architect recommend?
A. Sync Account object using PersonContactId to access the Contact.
B. Sync Account object using PersonSubscriberld to access the Contact.
C. Sync Contact object using PersonAccountld to access the Account.
D. Sync Contact object using PersenSubscriberld to access the Account.
Explanation: PersonAccounts are a special type of accounts that combine the properties of accounts and contacts. To sync PersonAccounts with Marketing Cloud, the Account object must be used and the PersonSubscriberId field must be mapped to the Marketing Cloud Contact Key. This field contains the ID of the contact record associated with the PersonAccount.
Universal Containers (UC) wants to implement the right-to-be-forgotten requirement in their Salesforce org in order to be compliant with data privacy laws. This means that UC must delete, archive, or de-identify the data subject's PII in an org within 30 days of their request.
What should a Solution Architect recommend to implement this requirement"*
A. Implement a custom solution that allows system administrators to run a job to obscure or delete the data in the request scope.
B. Create a team who can manually review these requests and delete or obscure the data from all relevant systems.
C. Recommend Salesforce Privacy Center to manage how the Salesforce orgretains, deletes, anonymizes, and transfers customer data.
D. Implement a soft delete strategy by marking the data as "archived" or "deleted" without actually deleting it.
Explanation: This answer is correct because Salesforce Privacy Center is a tool that helps satisfy customer requests and data privacy laws related to the right-to-be-forgotten requirement. Salesforce Privacy Center allows admins to create policies that delete, archive, or de-identify the data subject’s PII in an org within 30 days of their request, without additional development.
A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.
Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?
A. Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
B. Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalitiesto send abandoned cart emails; Marketing Cloud to track email opens and forwards.
C. B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; ServiceCloud to track email opens and forwards.
D. Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.
Explanation:
B is correct because Marketing Cloud can be used for customer segmentation based on VIP status and cart abandonment behavior. B2C Commerce can be used for creation of coupon codes using promotion rules and coupon code restrictions. B2C Commerce and Marketing Cloud functionalities can be used to send abandoned cart emails using the Marketing Cloud Connector cartridge and the Abandoned Cart Journey template. Marketing Cloud can track email open and forward count using tracking metrics.
A is incorrect because Service Cloud is not used for customer segmentation or creation of coupon codes. Service Cloud is used for customer service and case management.
C is incorrect because B2C Commerce is not used for customer segmentation or creation of coupon codes. B2C Commerce is used for online shopping and order management.
D is incorrect because Tableau CRM is not used to track email open and forward count. Tableau CRM is used for data analysis and visualization.
A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.
Which three steps are required to configure the Marketing Cloud Connector for triggeredemails?
Choose 3 answers
A. Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.
B. Customize the B2C Commerce storefront toinvoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to informmessage contents.
C. Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.
D. Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's Transactional Messaging REST API. This customization should Include a payload that informs message contents.
E. Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.
Explanation:
Option A is correct because configuring REST services in B2C Commerce is a necessary step to enable authentication and communication with MarketingCloud via its API integration and to initiate transactional email delivery using Marketing Cloud’s Transactional Messaging REST API.
Option C is correct because creating an API integration in Marketing Cloud using Installed Packages is a necessary step toprovision access to Marketing Cloud APIs by external systems like B2C Commerce and to generate an API key and secret for authentication purposes.
Option D is correct because customizing the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer’s experience is a necessary step to invoke Marketing Cloud’s Transactional Messaging REST API with a payload that informs message contents and recipients.
Option B is incorrect because front-end development capabilities are not required to configure the Marketing Cloud Connector for triggered emails, but rather to customize the B2C Commerce storefront and the email templates in Marketing Cloud.
Option E is incorrect because integrating Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP is not required to configure the Marketing Cloud Connector for triggered emails, but rather to enable data synchronization and segmentation for marketing campaigns.
A company, currently using B2C Commerce and Service Cloud, has recently purchased and integrated Salesforce Order Management into its order flow. One of the first projects the company would like to complete is to allow its customers to purchase online and pick up their order in the store.
What flowshould a Solution Architect suggest to facilitate this request'
A. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management.
B. B2C Commerce exports the order to Service Cloud. Service Cloud passes the order information to Salesforce Order Management. Once the order is picked up by the customer, Salesforce Order Management updates the final status in Service Cloud.
C. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloudsends the final status to B2C Commerce.
D. B2C Commerce exports the order to Service Cloud and Salesforce Order Management at the same time. Once the order is picked up by the customer, Service Cloud sends the final status to Salesforce Order Management and B2C Commerce.
Explanation: This flow allows the customer to purchase online and pick up their order in the store using B2C Commerce, Salesforce Order Management, and Service Cloud. B2C Commerce exports the order to Salesforce Order Management, which handlesthe order orchestration and fulfillment. Salesforce Order Management passes the order information to Service Cloud, which can be used by the store staff to check the order details and availability. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management, which can trigger notifications or invoices.
Northern Trail Outfitters (NTO) has been usingB2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages—such as password reset and order confirmations—to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality? Choose 3 answers
A. Configure an API event in Process Builder along with an Email Activitywith a transactional send classification.
B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
C. Implement a server-side API callout in B2C Commerce for each of the required emails.
D. Implement a client-side API callout in B2C Commerce for each of the required emails.
E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
Explanation:To enable transactional messages from B2C Commerce to Marketing Cloud, you need to configure API integration credentials in Marketing Cloud, which will generate an authentication token and a REST endpoint for your account. Then, you need to implement a server-side API callout in B2C Commerce for each of the required emails, which will use the authentication token and the REST endpoint to send the email data to Marketing Cloud. Finally, you need to configure a Transactional Messaging API in Marketing Cloud, which will allow you to create and manage transactional messages using REST API calls. You also need to use a transactional send classification for each of the required emails, which will indicate that the email is not subject to unsubscribe rules.
A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one- click ordering mechanism as well as an automatic payment for subscription-based item renewals.
What should a Solution Architect recommend to store payment information while still maintaining security and compliance?
A. Store Base64 encoded payment card details.
B. Hash and store the payment card details.
C. Store raw payment card details on the customer's profile.
D. Store a tokenized value for the payment card.
Explanation: This answer is correct because it is a way tostore payment information while still maintaining security and compliance. A tokenized payment card is a method that replaces sensitive card data with a unique identifier or token that cannot be mathematically reversed. The actual card data is stored in asecure vault by a payment processor or gateway. This way, the company can facilitate one-click ordering and automatic payment without exposing or storing the actual card data.
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